NYT Dealbook: Actor Ryan Reyonlds and PE firms invest in Formula 1

The investment by Ryan Reynolds, RedBird Capital, and Otro Capital in Renault's Alpine F1 Team reflects the growing interest of US investors in Formula 1 and the sport's increasing popularity in the United States.

The deal aims to raise the visibility of Renault's Alpine electric vehicle line and increase the value of the Alpine F1 brand, aligning with Renault's goal of having more than half of its sales in electric vehicles by 2030.

The involvement of experienced sports investors like RedBird Capital and Maximum Effort Investments highlights the potential for cross-vertical success in areas such as ticketing, hospitality, sponsorship, licensing, merchandising, and content.

https://www.nytimes.com/2023/06/26/business/dealbook/formula-1-deal-ryan-reynolds-alpine.html